- If you are a coach, you are in a one to one business. Which means that if you aren’t coaching, you aren’t making money. So what happens when you want to take a vacation? A book, while it takes time to write and publish, can be a passive income stream for you to make money when you aren’t working. If you have a successful podcast that inspires people and educates them (even if you are only educating them on some super niche pop culture or some business tips) you have so much information that you are already putting out. Guess what, you can repurpose that content into a book to continue to grow your reach and the brand for your podcast.
If you are a coach with a podcast, then putting out a book is MANDATORY!
- You have a lot of knowledge that you are giving in your coaching sessions or on your podcast (or both). But you can’t reach everyone that way. There are some people who don’t listen to podcasts. Or maybe they are skeptical about signing up for coaching because it is an investment. But they may be willing to buy your book. You can reach a new audience or help your current audience feel more connected to you.
- You can establish yourself as an expert in your field. Believe it or not people do judge books by their covers and if you are a coach or if you run a podcast where you are giving advice, having a book makes you look that much more credible.
- You have the knowledge – share it! If you decided to become a coach to help people or you decided to start a podcast to offer advice – that’s amazing! Share it in a book, because that’s another way to share all that valuable information and advice.
- Yes, you have to market your book, but your book can market for you. Think of each communication channel that you have as a spoke in a wheel. The more spokes, the more sturdy the wheel. And it’s a circle, because one channel will help support the next.
Convinced? Start today! Because the best time to start working on your book was a year ago. But the second best time is today!
Now you can get back to writing your book!
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