Hi, I’m MK Williams, an author and independent publisher. I love sharing my insights about all things self-publishing with you. Before I get into the details about today’s topic, don’t forget to subscribe. You’ll be notified when I put out new videos every week about self-publishing and make a career out of being an author.

This seems like a mundane aspect, but this is literally what your book is made of. It matters. So I’m going to go over these options and why I pick what I have for each of my books and the books for my clients.

White
I’m going to start with when you should use the bright white paper because there are only a handful of times that you should use bright white and the rest is creme.

So if you are publishing a book with a full-color interior you likely need to have it printed on a white page so that the colors come through the way they are intended. Color printed on a creme page will not come out the way you see it in your proofs on your screen.

Also, if you have a book that is printed in color, you probably want to at least go with the premium paper option so that it can hold the ink better. You want the page to be a little bit thicker.

I’m not talking about photo quality or image-heavy books in this case. If you plan to publish a book of your photos or a children’s book that is primarily images, you probably want to go with an off-set run with a traditional print house to get their highest paper quality. The premium paper with most print on demand solutions is good, but not the same quality that you need.

Creme
For everything else that you do: a novel, a non-fiction book with no images, a non-fiction book with black and white graphs and tables or grayscale images, should all be done on creme paper.

The main reason is that when a person is reading the stark contrast of the black text on bright white paper strains the eyes more than when it is black ink on creme paper. So, unless you really need the white paper for the colors to print a certain way, you should use creme.

What are your thoughts? Have you ever thought so much about the paper that is used to print books? Neither did I before I started on my self-publishing journey.

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Now you can get back to writing your book!

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