This is a real question I’ve been asked by clients and authors out there in the wild. You’ve worked so hard on your book for months or maybe years and now you want to make sure it has the best possible debut into the world. Many authors get caught up in the hype of what gurus out there say is “the best month to launch their book.” Now, it is true that in traditional publishing, you will see an onslaught of books hyped and then released in September. They do this ahead of the year-end book awards season. The book is still out in that calendar year but has been building momentum into the close of the year.

Because of this, I’ve heard from authors that they want to release their book in September because that is the best time. Or in August, because they will beat the rush. I will say that I aim to get my books out closer to the beginning of the month if I can so that way I can catch the “best new releases in X month” lists, but if that doesn’t happen, it doesn’t happen.

I’ve also heard from authors that they want to release their self-help books in January because that is when people are reading those.

So there is something to be said for looking at your genre. If you know your target audience and they are going to be looking for your self-help book in January, you actually want to launch that book in November so they (or someone they know) can purchase it in November or December for them.

Holiday-themed books are best to be released about a month or so before that big day.

But if your book is good any time of year then the absolute best time to launch your book is…. When it’s ready. That’s the real deal. Don’t sit on a finished manuscript for almost a year because one guru online said you had to launch your book in April and you finished it in May. That’s ridiculous!

Some people try to rush their book to release on a special day to them, maybe a birthday or it is exactly one year since they started writing the book. That can be super special. But, if your book isn’t ready, it’s not ready. And that’s okay. Don’t add extra stress to the process by rushing for a given day. Remember what I’ve said about certain things being out of your control. Yeah, what if the QA on your book takes the maximum time? Or there are issues with the cover? Or the links don’t all show up live the second you hit “publish.”

Take a breath. Make a plan. And know that as long as your book is ready, then it is a good time to publish it. For everyone who has read my book, Self-Publishing for the First-Time Author you know how much I stress having a plan and looking ahead to make sure you have a smooth launch. If you haven’t done so already, don’t forget to claim your Self-Publishing Planner PDFs from AuthorYourAmbition when you finish reading the book.

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