Personal Identifiable Information
What personal information do we collect?
When ordering or signing up on our site, you may be asked to enter information to help us personalize your online experience with M.K. Williams Publishing, LLC. You may be asked to enter the following: name, email address, mailing address, phone number, credit card information, or other details.
When do we collect information?
We collect information from you when you place an order, subscribe to a newsletter, navigate the website, or enter information on our site via survey or marketing communication.
You may decline to provide certain information to us, in which case we may not be able to provide you access to certain features and functionalities of the site.
How do we use your information?
We may use the information we collect in the following ways:
- Name: To address you appropriately and verify your identity
- Email Address: To serve as a point of contact, to share information and materials with you
- Mailing Address: To ship your purchased orders
- Phone Number: To aid in efficient order deliveries
- Credit Card Information: To process your orders securely
How do we protect your information?
We use regular Malware Scanning to detect security holes and known vulnerabilities in order to make your visit to our site as safe as possible.
We use the following third-party data processors to collect and store information: MailChimp
Your personal information is contained behind secured networks and is only accessible to a limited number of persons who have special access rights to such systems. These persons are required by contract to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
All transactions are processed through a gateway provider and are not stored or processed on our servers.
We retain your information for as long as required to respond to and resolve inquiries and to process and share relevant information with you about ordered products. For mailing list subscriptions, we retain your information for as long as you remain subscribed (i.e. you do not unsubscribe).
You can choose to have your computer notify you each time a cookie is being sent, or you can choose to turn off all cookies in your browser settings. Look at your individual browser’s Help Menu to learn the correct way to modify your cookies. If you turn cookies off, some of the features that make your site experience more efficient and personalized may not function properly.
Using Google Analytics, as a third-party vendor, we collect the following data:
- Demographics and Interests
All of our activity complies with Google Analytics Terms of Service. More information on how Google uses data can be found here: https://www.google.com/policies/privacy/partners/
Do Not Track signals
We honor Do Not Track (DNT) signals and do not track, plant cookies, or use advertising when a DNT browser mechanism is in place.
We do not sell, trade, or otherwise transfer to outside parties your PII unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety.
Non-personally identifiable information may be provided to other parties for marketing, advertising, or other uses.
Children Online Privacy Protection Act (COPPA)
This site is directed to adults and not directed to children under the age of 13. I ask that minors not submit any personal information. This site complies with the Children’s Online Privacy Protection Act and does not permit registration by, and will not knowingly collect personally identifiable information from anyone under 13.
Fair Information Practices
In compliance with Fair Information Practices we will take the following responsive action, should a data breach occur:
- We will notify you via email within 7 business days.
We agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law.
You reserve the right to opt-out of receiving future emails. If you wish to do so: Follow the instructions located at the bottom of each email. We will remove you from all correspondence.
The CAN-SPAM Act sets rules for commercial email, establishes requirements for commercial messages, gives recipients the right to unsubscribe from emails, and indicates the penalties for violations.
We collect your email address in order to:
- Send information, respond to inquiries, and/or other requests or questions.
- Process orders and to send information and updates pertaining to orders.
- Send you additional information related to your product and/or service.
- Market to our mailing list or continue to send emails to our clients after an original transaction has occurred.
In accordance with CAN-SPAM, we agree to the following:
- Not use false or misleading subjects or email addresses.
- Identify the message as an advertisement in a reasonable way.
- Include the physical address of our business or site headquarters.
- Monitor third-party email marketing services for compliance, if one is used.
- Allow users to unsubscribe by using the link at the bottom of each email.
Updated – January 2023