I really dig into the difference between other forms of marketing and paid advertising in Book Marketing for the First-Time Author (https://1mkwilliams.com/book-marketing-for-the-first-time-author/) , but for the purposes of this video, what I need you to know is that when I refer to ads or advertising I am referring to paid marketing.

-New name: Advertising.Amazon.com , now called Advertising Console, not AMS

-Took Dave Chesson’s course: https://kindlepreneur.com/ams-book-advertising-course/

-Decided it was time to take my book promotions to the next level: what got me here isn’t going to get me there

-If you are like me and you are frugal and reluctant to sink money into advertising when you already feel like you have A LOT of expenses for your books, then this is for you. I tested small and that is a totally acceptable option!

-I have done no ads to get me where I am now with Amazon. I did some PPC ads on Goodreads to get Nailbiters in front of more potential readers at the time. I spent 5 dollars on that campaign at 25 cents a click. Didn’t see the correlation between people adding it as “to read” and then getting sales.

-Hesitant to put a lot of money into something. Dave recommends creating 600 keywords on your list to launch with 200-300 campaigns. So if those are $5 max budget per day that could be 1000 dollars in 1 day. And if your ad text isn’t right or your book page isn’t right, that money could be down the drain. I know Amazon wants my money, I know they are going to give some algorithm juice, but it is a lot to swallow when I sell my eBooks for $3.99, I’m making $2.75 per book. That’s a lot of books to sell to cover that cost. But I have the time now to be able to monitor these ads and this could be a game-changer.

-I am going to document my journey of trying out these ads and I will let you know what I learn along the way.

-Here are the first things I did to get in the mindset to do ads after resisting them for so long:

I talked to other authors who have found success with ads to ask them what did or didn’t work
I listened to A LOT of podcasts on the topic to learn best practices
I got comfortable with the idea that the ads would lose money before they ever made anything back because I would need to optimize
I set a finite amount that I could stand to lose, just have that money gone without panicking.

If you have found this information helpful please let me know if the comments and be sure to give this video a thumbs up and don’t forget to subscribe and ring the bell. This helps YouTube know that this video was helpful and can get it in front of more authors like us, it will also help make sure you are notified every time I have a new video go live.
Now you can get back to writing your book!

Amazon Ads Series: Part 2 | Part 3

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